Client Name: GoSELL
Project Name: GoSELL E-commerce Platform
GoSELL is an all-in-one platform designed for multi-channel retail and e-commerce businesses, offering an integrated solution that includes POS, CRM, inventory management, and analytics tools.
Serving markets like Vietnam, the U.S., Canada, and Europe, GoSELL has become the preferred choice for over 3,500 businesses worldwide.
GoSELL empowers businesses to streamline operations, increase sales, and deliver exceptional customer experiences. Its scalability, seamless integration of online and offline channels, and ease of use make it a go-to platform for global retail success.
The Challenge
Initially, GoSELL sought to develop a unified platform to enhance business operations across both online and offline channels, but it encountered several significant challenges:
User-friendly website builder
GoSELL required a powerful, user-friendly website builder that enabled businesses to effortlessly create and fully customize their online stores without any technical expertise.
Integrated marketing tools
The platform required a suite of marketing tools to manage campaigns, track customer behavior, and gather insights, eliminating the need for third-party solutions.
Unified POS system
Integration of a POS system was needed to synchronize sales, inventory, and customer data across all channels.
CRM integration
GoSELL required an integrated CRM system to track and manage customer relationships, eliminating the need for external CRM software.
Multi-channel synchronization
Real-time synchronization across sales channels was necessary for accurate inventory management and consistent customer interaction.
Scalability and stability
GoSELL’s platform infrastructure had to support rapid growth and maintain performance during peak sales.
The Solution
Stepmedia Software developed GoSELL as a robust, scalable platform designed to address the diverse needs of multi-channel retail businesses. GoSELL seamlessly integrates essential tools to help businesses optimize their operations and improve overall performance:
User-friendly website builder
GoSELL offers an intuitive drag-and-drop website builder, enabling businesses to create fully customizable online stores without technical expertise.
It comes with pre-designed templates and ensures fast, secure, and responsive websites optimized for various devices.
Integrated marketing suite
GoSELL features a powerful suite of tools to manage campaigns, track customer behavior, and gather actionable insights. This eliminates the need for third-party solutions, reduces operational costs, and helps businesses execute personalized marketing strategies.
Features like email marketing, social media management, and targeted advertising tools enable businesses to reach their desired audience effectively.
POS system integration
Stepmedia Software integrated a robust POS system, synchronizing sales, inventory, and customer data across online and offline channels.
This synchronization ensures accurate inventory management, consistent pricing, and unified customer data across all touchpoints.
Embedded CRM tools
GoSELL includes built-in CRM tools for tracking customer interactions, building loyalty programs, and analyzing data on the same platform, eliminating external CRM needs.
Features like customer segmentation, personalized communication tools, and automated marketing campaigns enable businesses to engage customers effectively.
Multi-channel synchronization
Real-time synchronization was implemented across sales channels, providing businesses with a centralized dashboard to manage their operations seamlessly.
This unified strategy simplifies multi-channel selling and ensures a consistent brand experience for customers.
Cloud-based scalability
Leveraging cloud infrastructure, GoSELL effortlessly scales to meet the demands of growing businesses, ensuring consistent performance during peak periods and steady growth.
GoSELL efficiently handles increased traffic and transaction volumes without encountering any performance issues.
The Result
GoSELL is a powerful platform trusted by over 3,500 businesses worldwide, driving over $200 million in annual sales. With its seamless integration, businesses experience up to 30% fewer operational errors and a 40% faster order processing time.
GoSELL’s scalability and advanced features help companies streamline operations, optimize performance, and succeed in today’s competitive multi-channel retail environment.
Tech Stack
GoSELL Dashboard: ReactJS, AntD, SASS, redux, TypeScript, axios, jest, webpack, babel
SSR (Store front page) – Server-side render
FE: Javascript, Rivet, mustacheJS, CSS, HTML
BE: Spring MVC + Thymeleaf
Service
Language: Java
Framework: Spring boot, JPA + hibernate
Distributed streaming system: Apache Kafka ( Debezium + apache Flink)
Search: Elastic Search
Database: Postgresql
NoSql: Redis
Frontend: reactJS, AntD, SASS, redux, TypeScript, axios, jest, webpack, babel
Mobile
- Android
Androidx, Kotlin ktx, DataBinding, Retrofit, Okhttp3, Firebase (Realtime database, Messaging, Crashlytic, Google Analytic), LiveStream RTMP, Dagger, MPChart, Google ZXing, Glide, Libphonenumber, EventBus, Joda time, Shimmer loading, JUnit, Espresso, Android material, Flexbox, Kotlin navigation UI, Fastlane screen grab, Google-maps, Calligraphy, Autolinklibrary, WebSocket, FacebookSDK
- iOS
UIKit, WebKit, Alamofire, Firebase (Realtime database, Messaging, Crashlytic, Google Analytic), LiveStream RTMP, WebSocket, Material, SDWebImage, SwiftEventBus, LFLiveKit, Charts, EasyPeasy, FacebookSDKGoogleSignIn, RxSwift, RxCocoa
