Archives: Case Studies

QMG Cloud and Custom Solutions for Audit Firms

Auvenir is a Canadian technology company headquartered in Toronto. They are the creators of an innovative, cloud-based client engagement platform designed specifically for accounting and auditing firms. Auvenir’s mission is to empower practitioners with intelligent tools that enhance efficiency, improve accuracy, and elevate the client experience.

Auvenir’s platform has facilitated over 50,000 successful client engagements globally, empowering small to mid-sized firms and large enterprises alike to streamline their audit processes and improve client satisfaction.

The Challenge

Auvenir and its clients, who are primarily accounting and auditing firms, faced a number of critical challenges in their audit workflows that hindered efficiency, accuracy, and compliance:

  • Time constraints and manual processes: Traditional audit procedures often involved time-consuming manual tasks, such as data entry, cross-referencing information, and updating documentation. This inefficiency led to increased costs and potential delays in project completion.
  • Keeping audit procedures up-to-date: Accounting and auditing standards in Canada and the USA are constantly evolving. Maintaining compliance with the latest standards required significant effort and expertise to ensure audit procedures and documentation remained current.
  • Decentralized documentation and data silos: Critical audit documentation was often scattered across various platforms and formats, making it difficult to access, manage, and maintain a single source of truth. This lack of centralization increased the risk of errors, inconsistencies, and version control issues.
  • Lack of data integration: Auditors needed to access and analyze financial data from various client accounting systems. Manual data extraction and integration were prone to errors and created a significant bottleneck in the audit process.
  • Data duplication and inconsistency: Repetitive data entry across different documents and forms led to inefficiencies and increased the risk of errors. Maintaining consistency across all documentation was a major challenge.

The Solution

Recognizing the diverse requirements of accounting and auditing firms, Stepmedia partnered with Auvenir to develop Auvenir Pro, a comprehensive suite of solutions designed to streamline audit workflows and enhance quality management. This collaboration resulted in two distinct offerings:

1. QMG Cloud: Standardizing Quality Management Processes

QMG Cloud provides a structured and standardized approach to quality management, enabling firms to establish and maintain their SOQM with ease. Key features include:

  • Pre-built Content: Leveraging CPA Canada’s exclusive content and methodology, QMG Cloud provides pre-built audit procedures and templates, ensuring compliance with the latest standards and best practices. This content is seamlessly updated within the platform through Umbraco CMS.
  • Compliance with Standards: QMG Cloud incorporates the requirements of the Canadian Standards on Quality Management (CSQM) 1 and 2, and Canadian Auditing Standards (CAS) 220, simplifying compliance and reducing risk.
  • Efficient Setup: The platform allows for rapid implementation of an SOQM, enabling firms to quickly configure their system and begin conducting audits.
  • Data Management: Data persistence features minimize redundant data entry and ensure consistency across all documentation. Information can be entered once and dynamically linked throughout the platform.
  • Risk Assessment: QMG Cloud facilitates a comprehensive risk assessment process by enabling users to connect objectives, risks, and responses within the system.
  • Centralized Documentation: All SOQM documentation, including policies, procedures, and monitoring activities, is stored in a central repository for easy access and management.
  • Tailored Content: QMG Cloud offers content tailored to different engagement types, ensuring relevance for both assurance and related service engagements.
  • Monitoring and Documentation: The platform supports effective monitoring and documentation of evidence throughout the audit process.
  • Access Control: Role-based access control ensures that users have appropriate permissions based on their responsibilities.

2. Auvenir Custom/Enterprise: Flexibility for Unique Requirements

For firms with more specialized needs, Auvenir Custom/Enterprise provides a highly flexible and customizable solution:

  • Customizable Content: Umbraco CMS enables the creation of custom-made content and workflows tailored to the specific requirements of individual firms or organizations.
  • Content Management: The platform supports multiple content streams, allowing different teams within an organization to manage their own content and processes.
  • Tailored Questionnaires: Users can design questionnaires with specific questions to gather the most relevant information for each engagement.
  • Data Analytics: Auvenir Custom/Enterprise allows for the creation of visualizations and analytics from trial balance data, providing deeper insights into client financials.
  • System Integrations: The platform can be directly integrated with client accounting systems to facilitate data access and analysis.
  • Advanced Features: In addition to core features like data persistence, Auvenir Custom/Enterprise offers advanced functionalities such as a dedicated risk assessment module and summary views for improved efficiency.

By offering these two distinct solutions, Auvenir Pro provides a comprehensive suite of tools to address the diverse needs of modern audit firms, enabling them to enhance efficiency, ensure compliance, and improve overall audit quality.

The Result

The collaboration between Auvenir and Stepmedia has resulted in the successful development and deployment of Auvenir Pro, a suite of solutions that has delivered tangible benefits to accounting and auditing firms:

QMG Cloud: Driving Efficiency and Standardization

  • Enhanced Compliance: By leveraging CPA Canada’s continuously updated content and methodology, QMG Cloud ensures that firms adhere to the latest accounting and auditing standards. The integration of CSQM 1 and 2, and CAS 220 requirements further simplifies compliance efforts.
  • Accelerated Implementation: The “instant implementation” capability of QMG Cloud has enabled firms to quickly set up their SOQM and begin conducting audits, saving valuable time and resources.
  • Improved Data Management: Data persistence features have streamlined data entry and ensured consistency across documentation, reducing errors and improving overall data quality.
  • Streamlined Risk Assessment: The integrated risk assessment module has facilitated a more comprehensive and efficient approach to identifying and mitigating potential risks.
  • Enhanced Collaboration: The central repository for SOQM documentation has improved accessibility and collaboration among team members, fostering a more efficient and transparent audit process.
auvenir-case-study-stepmedia

Auvenir Custom/Enterprise: Enabling Flexibility and Customization

  • Tailored Solutions: Auvenir Custom/Enterprise has empowered firms to create bespoke content and workflows that precisely align with their unique needs and processes.
  • Improved Efficiency: The ability to customize questionnaires and create targeted content has streamlined information gathering and improved the efficiency of audit engagements.
  • Enhanced Insights: Advanced analytics and visualization capabilities have enabled firms to gain deeper insights from their trial balance data, facilitating more informed decision-making.
  • Seamless Integrations: Direct integrations with client accounting systems have streamlined data access and analysis, further improving efficiency.
  • Increased Adaptability: The flexible nature of Auvenir Custom/Enterprise has enabled firms to adapt the platform to their evolving needs and requirements.

Overall Impact

Auvenir Pro has enabled accounting and auditing firms to:

  • Enhance efficiency and productivity through streamlined workflows, automated processes, and improved data management.
  • Ensure compliance with professional standards by leveraging up-to-date content and integrated requirements.
  • Improve risk management through a comprehensive and integrated risk assessment process.
  • Increase client satisfaction by delivering faster turnaround times, improved accuracy, and enhanced communication.

The successful partnership between Auvenir and Stepmedia has resulted in a powerful solution that is transforming how accounting and auditing firms approach quality management and conduct audits. Auvenir Pro empowers firms to embrace digital transformation, optimize their processes, and achieve better outcomes for themselves and their clients.

Tech Stack

  • Cloud Platform: Microsoft Azure
  • Backend Framework: .NET Core
  • Database Management: SQL Server
  • Microservices Architecture:
  • Architectural Patterns: Microservices, Layered Architecture
  • Frontend Technologies: ReactJS, Sass, Webpack
  • UI Components: Semantic UI
  • Document Management: Syncfusion, DevExpress, SpreadJS, PSPDFKit, Open XML
  • Content Management: Umbraco
  • Financial Data Integration: Validis
  • Real-time Communication: SignalR, WebSockets
  • AI & Machine Learning: Azure OpenAI
  • Authentication & Security: Azure Entra ID B2B, JWT, OAuth, OpenID, SAML, Token-based, Cookie-based authentication
  • Security: Snyk
  • Version Control: Git
  • Package Management: Yarn, npm
  • APIs & Integrations: RESTful services, messaging queues
  • Design Principles: Object-Oriented Programming (OOP), SOLID principles
  • Design & Prototyping: Figma
  • Performance Testing: LoadRunner
  • Automated Testing: Selenium
  • User Onboarding & Engagement: Appcues
  • Email Delivery: SendGrid
  • CRM & Marketing Automation: HubSpot
  • Subscription Billing: StaxBill
  • Accessibility Compliance: WCAG 2.0 and 2.1 Level A and AA

A Cloud-Based Digital Platform to Streamline Audits

Client Name: Deloitte

Project Name: Levvia Audit Platform

Our client, Deloitte, is a leading professional services firm and one of the “Big Four” accounting organizations. With a rich history spanning over 175 years, Deloitte provides a wide range of services, including Audit & Assurance, Tax, Consulting, and Advisory, to clients worldwide.

To enhance the quality and efficiency of their audits, Deloitte partnered with Stepmedia to develop Deloitte Levvia, a cutting-edge digital audit platform. This innovative platform empowers Deloitte’s world-class practitioners to conduct audits of any scale and complexity. Leveraging evolving technology and data analytics, Levvia enables more consistent, transparent, and valuable audit and assurance services. By combining top talent, streamlined processes, and market-leading technologies, Deloitte delivers impactful solutions that exceed expectations.

The Challenge

Deloitte faced several key challenges in conducting efficient and effective audits:

  • Streamlining audit workflows: Deloitte needed a solution to optimize audit processes, enabling their practitioners to complete tasks with greater speed and accuracy.
  • Maintaining content accuracy and compliance: Ensuring that audit procedures and documentation remained up-to-date and compliant with constantly evolving accounting and auditing standards across different countries was a significant challenge.
  • Centralizing data and documentation: Deloitte required a centralized repository to manage all audit-related documentation, facilitating easy access and collaboration among team members.
  • Eliminating data redundancy: Manual data entry across multiple documents led to inefficiencies and increased the risk of errors. Deloitte sought a solution to ensure data persistence and eliminate redundant effort by enabling dynamic linking and cross-referencing within the platform.
  • Automating data population: To further enhance efficiency, Deloitte needed a system that could automatically prepopulate data based on the specific needs of each audit engagement.

These challenges highlighted the need for a comprehensive digital audit platform that could streamline workflows, improve accuracy, ensure compliance, and enhance collaboration.

The Solution

To address Deloitte’s challenges, Stepmedia designed and developed a comprehensive solution within Deloitte Levvia, leveraging our powerful INK Content Management System:

  • Customizable content and workflows: We tailored content and workflows to precisely match Deloitte’s specific needs and methodologies, ensuring a seamless transition and optimal user experience.
  • Dynamic questionnaires: Levvia features dynamic questionnaires that adapt based on user input, ensuring that only relevant information is gathered for each engagement.
  • Data persistence and linking: Our solution eliminates redundant data entry and ensures consistency by allowing users to enter information once and dynamically link it across related sections and documents.
  • Integrated risk assessment: Levvia includes a robust risk assessment module that connects objectives, risks, and responses seamlessly, facilitating a comprehensive and efficient risk assessment process.
  • Powerful analytics and visualizations: The platform enables the creation of insightful analytics and visualizations directly from trial balance data, enhancing audit quality and understanding.
  • Group audit capabilities: Levvia supports group audits for large companies and their subsidiaries, facilitating collaboration and ensuring consistent audit procedures across the organization.
  • Efficient data management: Our Data Upload Assistant (DDA) streamlines the management of financial data from clients and subsidiaries, while our Journal Entry Testing (JET) module helps identify anomalies and potential misstatements, ensuring compliance with ISA 240.
  • Secure archiving and data retention: Levvia incorporates a robust archiving and data retention strategy, enabling secure storage and efficient management of financial data across multiple years.

By combining these features, Stepmedia delivered a solution that empowers Deloitte to conduct audits with greater efficiency, accuracy, and compliance.

The Result

The collaboration between Deloitte and Stepmedia resulted in the successful launch and implementation of Deloitte Levvia, a cutting-edge digital audit platform that has transformed Deloitte’s audit processes. Here are some key outcomes:

  • Increased efficiency and productivity: Levvia has streamlined audit workflows, enabling Deloitte’s practitioners to complete tasks more efficiently and effectively. This has led to significant time savings and increased productivity.
  • Enhanced audit quality: By leveraging advanced analytics and automation, Levvia has enabled Deloitte to perform audits with greater accuracy and insight, leading to higher-quality audits and reduced risk.
  • Improved compliance: Levvia ensures that all audit procedures and documentation are consistently updated and compliant with the latest accounting and auditing standards across various jurisdictions.
  • Enhanced collaboration: The centralized platform fosters seamless collaboration among audit teams, enabling efficient knowledge sharing and communication.
  • Greater transparency: Levvia provides a clear and comprehensive audit trail, increasing transparency and accountability throughout the audit process.
  • Data-driven insights: The platform’s analytics capabilities empower Deloitte with data-driven insights to make more informed audit decisions and provide greater value to their clients.

Overall, Deloitte Levvia has significantly enhanced Deloitte’s audit capabilities, enabling them to deliver more efficient, accurate, and valuable audit and assurance services to their clients worldwide. This successful partnership with Stepmedia demonstrates the power of combining industry expertise with innovative technology to achieve transformative results.

Tech Stack

  • Frontend: ReactJS, Sass, Webpack
  • Database: Azure SQL, Dedicated SQL pool, mongodb
  • File Storage: SharePoint Online, Azure Blob storage, Azure File
  • ETL & Data integration: Azure Synapse, Azure Data Lake, parquet file,..
  • User Integration: Azure Active Directory, MSAL
  • Backend: .NET6 & .NET8, API, Azure Gateway, Azure Web, Azure Function/Web Job
  • Message: Azure Service Bus, RabbitMQ
  • Caching: Azure Redis cache
  • Security: KeyVault, MSI
  • Monitoring & Logging: Azure Appinsight
  • CI-CD: Azure DevOps
  • Third-parties:
  • Frontend: react-virtual, Handson table, spreadjs, Semantic UI
  • Backend: GrapeCity, Syncfusion, Spire.XLS
  • High performance design: micro-services, sharding, SPA, auto-scale, load balancing, large data

Comprehensive Logistic and Warehouse Leasing Solutions

Client: Beecow

Project: Beecow logistics and warehouse leasing solutions

Beecow is a cutting-edge logistics platform based in Vietnam. Beecow offers customized solutions aimed at enhancing logistics and warehouse management for both individual users and large providers. The platform offers an extensive array of logistics services, including Door-to-Door shipping and comprehensive warehouse leasing, enabling businesses to enhance operational efficiency and optimize resource use.

Beecow has transformed logistics for countless users through its powerful system, facilitating smooth integration between transportation and storage. Through the utilization of state-of-the-art technologies, Beecow guarantees precision, effectiveness, and an enhanced experience for end users, providers, and administrators.

The Challenge

Beecow faced significant challenges in building a comprehensive logistics platform capable of meeting diverse user needs. The key obstacles included:

  • Complex logistics workflows: Effectively managing various transportation methods, including Door-to-Door, Station-to-Door, and Station-to-Station, necessitates a smooth integration of processes among different stakeholders.
  • Diverse warehouse management: The integration of both cold and dry storage types, along with the flexibility for providers and individual users to lease space, posed considerable technical and operational challenges.
  • User experience optimization: Guaranteeing that the system remains intuitive and accessible for all user types-end users, station staff, and administrators while upholding strong functionality.
  • Data accuracy and tracking: Offering immediate tracking of orders and inventory throughout stations and warehouses, minimizing manual errors, and improving transparency in logistics operations.
  • Scalability: Creating a solution that can efficiently manage high transaction volumes and is flexible enough to accommodate future growth, including the potential integration of personal warehouses for leasing.

The Solution

Beecow provides a powerful platform for managing logistics and warehouse operations, addressing the diverse needs of providers, station staff, and end users.

Approach

Beecow developed five interconnected applications to streamline logistics processes and enable seamless management for all stakeholders:

  • Beecow end users web: A user-friendly web portal for end users to create orders, track shipments, and manage warehouse leasing contracts effortlessly.
  • Beecow station web: A robust tool for station staff to handle order processing, inventory management, and station-specific operations efficiently.
  • Beecow admin portal: A central hub for Super Admin and Admin Providers to manage logistics data, monitor operations, and oversee provider-specific activities.
  • Beecow driver mobile app: A mobile application tailored for drivers to manage pickup and delivery tasks, navigate routes, and ensure timely order fulfillment.
  • Beecow scanner mobile app: A specialized app for scanning and managing package barcodes during import/export processes, enhancing accuracy and reducing manual errors.

Key Features

  • Route management: Enable efficient planning and management of transportation routes, optimizing delivery timelines and minimizing costs.
  • Import/export processes: Streamline warehouse operations with efficient workflows for package import and export, reducing delays and enhancing inventory accuracy.
  • Shipping fee management: Provide detailed configuration and management of shipping fees for various routes and services, ensuring transparency and flexibility for users.
  • Leasing contracts management: Facilitate the creation and management of warehouse leasing contracts, supporting both large-scale providers and individual users with personal storage needs.

By leveraging a robust suite of applications and advanced management features, Beecow Logistic App delivers a comprehensive solution that simplifies complex workflows, enhances efficiency, and supports scalability in the logistics and warehouse industry.

The Result

Through close collaboration with Stepmedia, the implementation of Beecow Logistic App has transformed logistics and warehouse management for providers, station staff, and end users. Key outcomes include:

Operational efficiency

  • Faster order processing: Reduced the time needed to create, manage, and track orders by 40%, enhancing overall workflow speed.
  • Seamless integration: Unified operations across logistics and warehouse leasing, minimizing manual errors and duplication of efforts.
  • Real-time updates: Enabled end users to monitor shipments and contracts with up-to-date information, improving transparency and trust.

Enhanced user experience

  • User-centric design: Intuitive interfaces for web and mobile apps ensure ease of use for all stakeholders, from individual customers to station staff and administrators.
  • Flexible management: Admins and providers gained robust tools to configure routes, fees, and contracts according to their unique requirements.

Scalability and growth

  • Increased utilization: Optimized space management in warehouses, enabling providers to maximize revenue from unused storage areas.
  • Future-ready platform: Positioned Beecow for future expansion, including personal warehouse leasing and enhanced mobile app capabilities.

Business impact

  • Higher customer satisfaction: Improved tracking, faster delivery times, and transparent pricing contributed to increased customer loyalty and retention.
  • Cost optimization: Efficient route planning and logistics workflows significantly reduced operational costs for providers.

Through a close partnership with Stepmedia, Beecow Logistic App transformed logistics and warehouse management. The platform optimized workflows, boosted operational efficiency, and elevated user experience through intuitive interfaces and real-time tracking. Providers enhanced warehouse efficiency and lowered expenses, while customers benefited from quicker deliveries and clear processes. This forward-thinking solution established Beecow as a frontrunner in logistics innovation.

Tech Stack

  • Frontend: ReactJS, Bootstrap, TypeScript, Sass, Webpack
  • Backend: Node.js, Express.js, MongoDB, Azure Functions/Web Jobs
  • Database: Azure SQL, MongoDB
  • Fie Storage: Azure Blob Storage
  • ATL & Data Integration: Azure Data Factory, Real-time synchronization
  • Messaging and Caching: Rabbit MQ, Redis
  • User Integration: Azure Active Direction, MSAL
  • Security: Key Vault, Granular Access Control
  • Monitoring and Logging: Azure Application Insights, Centralized Logging
  • Mobile Apps: React Native
  • CI/CD Pipeline: Azure DevOps
  • High-Performance Design: WebSockets/GraphQL, Load Balancing, Auto-scaling Services

A Global B2B Platform for Vietnamese Goods

Client Name: SourceVietnam.com

Project Name: B2B Wholesale Platform

With its rich diversity of high-quality products and a burgeoning economy, Vietnam has immense global potential. SourceVietnam.com was born to connect this potential with international buyers, empowering Vietnamese manufacturers and artisans to thrive in global markets.

SourceVietnam.com aspires to be the definitive platform for Vietnamese exports, bridging the gap between local manufacturers and global buyers. With over 500 manufacturers already on board and 800 active users, its mission is to bring Vietnam’s vast array of goods, from textiles to handcrafted items, to an international audience while ensuring a seamless and trustworthy trading experience.

This ambitious initiative addresses a growing demand for reliable, authentic sourcing of Vietnamese products, capitalizing on the country’s manufacturing expertise, unique materials, and competitive pricing.

SourceVietnam.com aims to support Vietnamese businesses, enabling them to compete globally by providing tools for streamlined operations, enhanced visibility, and credibility in international markets.

The Challenge

When SourceVietnam aimed to simplify the global sourcing process for Vietnamese products, it quickly identified several operational challenges that required strategic solutions to ensure the platform met the needs of both manufacturers and international buyers:

Bridging the global trade gap

SourceVietnam sought to connect Vietnamese manufacturers with international buyers but faced challenges in overcoming language, currency, and regional barriers, which hindered smooth communication and efficient transactions. A reliable solution was needed to facilitate global business growth.

Visibility and transparency in the manufacturing process

International buyers lacked visibility into goods’ quality and production processes, which created difficulties in establishing trust. Ensuring that buyers could view sourcing, production, and verification processes was essential to build confidence.

Managing diverse product offerings

Vietnam’s export ecosystem includes various goods, from industrial materials to artisanal crafts. Organizing and showcasing these products comprehensively for global buyers while maintaining quality control was a logistical challenge.

Streamlining cross-border transactions

Complex trade regulations, customs processes, and international payment systems required an efficient solution to minimize delays and ensure transparency between buyers and sellers.

The Solution

Stepmedia Software developed a customized platform for SourceVietnam, delivering innovative solutions tailored to the specific needs of Vietnamese exporters and global buyers.

Bridging the global trade gap

Stepmedia developed a multi-language platform supporting over 15 languages and 168 currencies, enabling smooth communication and transactions for international buyers and manufacturers.

Features like “Request for Quotation” and a built-in chat function allow easy negotiations, enhancing cross-border transparency and trust. This streamlined approach simplifies the international trade process and fosters better business relationships globally.

Visibility and transparency in the manufacturing process

SourceVietnam enhances transparency by offering buyers access to factory images, product close-ups, and videos showcasing the production process. The platform’s True View feature allows buyers to inspect products from various angles, ensuring confident decision-making.

This level of visibility fosters trust, improves the buying experience, and enables manufacturers to highlight their dedication to quality and craftsmanship.

Managing diverse product offerings

Stepmedia developed sophisticated catalog management tools to enhance the organization and presentation of Vietnam’s diverse product range. Buyers can easily filter products based on categories, product hashtags, features such as Ready to Ship, price ranges, minimum order quantities, and certifications.

This system ensures a more personalized and efficient product search experience, allowing for a seamless browsing and purchasing journey.

Streamlining cross-border transactions

Stepmedia optimized cross-border transactions by integrating invoicing and payment systems that support multiple currencies and comply with global standards.

The platform offers various payment methods, ensuring flexibility for international buyers and sellers, streamlining transactions, and reducing delays. This approach simplifies global trade and enhances financial transparency.

The Result

Since launching, SourceVietnam.com has significantly expanded Vietnam’s global trade presence. Over 500 Vietnamese suppliers across various industries have joined the platform, facilitating transactions in over 10 countries. In its first year, the platform increased export volumes by 35%.

Buyers have expressed greater confidence in sourcing from Vietnam, thanks to enhanced communication tools and visibility features. Suppliers have streamlined operations with improved production transparency and analytics, allowing them to meet international demand efficiently.

SourceVietnam.com has positioned itself as a trusted partner in Vietnamese exports, leveraging Stepmedia’s innovative technology to bridge the gap between local expertise and global markets.

Tech Stack

ASP.NET Core, MSSQL, Hangfire Expo

Google Ads, Google Analytics, Dapper, Hangfire, OpenAI, OpenSearch

E-Commerce Mobile App for Retailers

Client Name: GoMUA

Project Name: E-Commerce Mobile App

GoMUA is a leading e-commerce platform in Vietnam, connecting buyers and sellers in a dynamic online marketplace. With a focus on providing a user-friendly and accessible experience, GoMUA offers a wide variety of products at competitive prices, catering to the diverse needs of Vietnamese consumers.

GoMUA’s mission is to create a thriving online marketplace that empowers both buyers and sellers in Vietnam. They envision a future where online shopping is accessible, convenient, and beneficial for everyone, contributing to the growth of the digital economy in Vietnam.

The Challenge

While GoMUA had a strong vision for its online marketplace, several key challenges needed to be addressed to ensure its success and achieve its goals:

Building a Vibrant Marketplace

  • Attracting buyers: Gaining the trust and interest of online shoppers in a competitive e-commerce landscape required a compelling value proposition and a user-friendly platform.
  • Attracting sellers: Onboarding a diverse range of sellers with quality products was crucial to offer variety and attract buyers. GoMUA needed to make it easy and appealing for sellers to join the platform.
  • Maintaining engagement: Keeping both buyers and sellers actively engaged on the platform required ongoing efforts to provide value, build community, and foster trust.

Ensuring Platform Security and Reliability

  • Secure transactions: Protecting user data and financial information was paramount. Implementing robust security measures to prevent fraud and ensure secure online transactions was critical.
  • Platform stability: Maintaining a reliable and consistently available platform was essential to provide a positive user experience and avoid disruptions to buying and selling activities.
  • Data protection: Safeguarding user data and complying with data privacy regulations were crucial for maintaining trust and protecting GoMUA’s reputation.

Empowering Sellers for Success

  • Seller tools: Providing sellers with effective tools to manage their online businesses, including inventory management, order processing, and customer communication, was crucial for their success and satisfaction.
  • Performance tracking: Enabling sellers to track their sales performance, analyze data, and gain insights into their business was essential for growth and optimization.
  • Logistics and support: Streamlining logistics, including order fulfillment and customer support, was necessary to ensure a smooth and efficient experience for both buyers and sellers.

Competition and Market Dynamics

  • Competitive landscape: Navigating a competitive e-commerce market required GoMUA to differentiate itself and offer unique value propositions to attract and retain users.
  • Evolving consumer behavior: Adapting to changing consumer preferences and trends in online shopping was crucial for staying relevant and meeting evolving needs.
  • Mobile-first experience: Optimizing the platform for mobile devices was essential to cater to the growing number of users accessing e-commerce platforms through their smartphones.

The Solution

To address the challenges faced by GoMUA and help them achieve their vision, Stepmedia Software developed a comprehensive and tailored set of solutions:

Building a Vibrant Marketplace

  • Mobile-first approach: The platform was optimized for mobile devices to provide a seamless and engaging experience for users accessing GoMUA on their smartphones.
  • User-friendly app: Stepmedia designed and developed intuitive and engaging mobile applications (iOS and Android) with a focus on user experience. This included features like personalized product recommendations, easy search and filtering, and a streamlined checkout process to attract and retain buyers.
  • Seller onboarding and support: A simplified seller onboarding process was implemented, along with comprehensive documentation and support resources to encourage seller participation. GoMUA also provided seller tools for managing inventory, processing orders, and tracking performance.
  • Community building: Features were incorporated to foster a sense of community, such as seller storefronts, product reviews and ratings, and social media integration.


Ensuring Platform Security and Reliability

  • Secure infrastructure: GoMUA’s platform was built on a secure and scalable cloud infrastructure (e.g., AWS, Google Cloud) to ensure high availability, data protection, and resistance to cyberattacks.
  • Data encryption: Sensitive user data, including personal and financial information, was protected with robust encryption protocols.
  • Secure payment gateway integration: GoMUA integrated with trusted payment gateways (e.g., Stripe, PayPal) to facilitate secure online transactions and protect against fraud.


Empowering Sellers for Success

  • Comprehensive seller tools: Stepmedia developed a suite of seller tools, including:
  • Inventory management: Real-time inventory tracking, automated stock updates, and low-stock alerts.
  • Order management: Efficient order processing, order tracking, and automated notifications.
  • Performance dashboard: Analytics and reporting tools to track sales, revenue, and customer behavior.
  • Marketing and promotion: GoMUA implemented features to help sellers promote their products, including:
  • Featured listings: Options for sellers to highlight their products on the platform.
  • Marketing campaigns: Tools to create and manage promotional campaigns.
  • Social media integration: Seamless sharing of products on social media platforms.

Addressing Competition and Market Dynamics

  • Competitive analysis: Stepmedia conducted thorough market research to identify GoMUA’s key competitors and understand their strengths and weaknesses.
  • Differentiation strategy: GoMUA focused on differentiating itself through competitive pricing, a unique product selection, and exceptional customer service.

The Result

The collaboration between GoMUA and Stepmedia resulted in a successful e-commerce platform that effectively addressed the initial challenges and delivered tangible results:

A Thriving Marketplace

  • Increased user base: GoMUA experienced significant growth in its user base, attracting a large number of both buyers and sellers.
  • Higher engagement: The platform fostered active participation from both buyers and sellers, leading to increased product listings, active buyers, and a vibrant online community.
  • Increased sales: The platform facilitated a significant volume of successful transactions, contributing to the growth of online commerce in Vietnam.

Enhanced Security and Reliability

  • Secure transactions: The implementation of robust security measures ensured the protection of user data and financial information, building trust and confidence in the platform.
  • Improved platform stability: The platform demonstrated high availability and reliability, minimizing downtime and providing a consistent user experience.
  • Positive user feedback: Users reported high levels of satisfaction with the platform’s security and reliability.

Empowered Sellers

  • Positive seller feedback: Sellers expressed satisfaction with the platform’s features and support, contributing to high retention rates.
  • Increased seller efficiency: The comprehensive seller tools streamlined operations for businesses, allowing them to manage their online presence more effectively.
  • Improved sales performance: Sellers experienced increased sales and revenue due to the platform’s reach and user-friendly tools.

Tech Stack

Frontend: GitLab CI/CD, React Native, Flutter, Swift/Objective-C (iOS), Kotlin/Java (Android)

Backend: Node.js with Express.js, Python with Django/Flask, Java with Spring Boot

Database: PostgreSQL, MySQL, MongoDB

Cloud Platform: AWS

Restaurants Management System with POS

Client Name: GoF&B

Project Name: Restaurant Management System and GoF&B POS

Stepmedia Software collaborated with GoF&B to develop a user-centric platform revolutionizing food and beverage management for businesses worldwide.

GoF&B is a powerful platform designed to simplify the management of restaurants, cafes, and food chains. By integrating essential elements such as Point of Sale (POS) systems, online ordering, inventory management, and analytics, GoF&B empowers businesses to take full control of their operations.
With GoF&B, businesses can track sales, manage stock, and gain real-time insights into their operations. This allows them to focus less on administrative tasks and more on delivering exceptional customer experiences.
Trusted by businesses worldwide, GoF&B is a robust solution for ambitious food and beverage companies looking to optimize efficiency and grow sustainably.

The Challenge

GoF&B aimed to create an innovative, all-in-one platform specifically tailored to the needs of the food and beverage sector. However, achieving this vision requires overcoming several key challenges:

Unified POS system

Developing a comprehensive POS system to integrate sales, inventory, and customer data seamlessly across multiple outlets. This system was required to ensure consistent performance and streamline business operations.

Ordering website builder

A user-friendly website builder with integrated inventory management was necessary for businesses to design customizable online ordering platforms that deliver a seamless customer experience.

Efficient order processing

Handling dine-in, takeaway, and delivery orders seamlessly was a priority to enhance customer satisfaction and operational speed.

Integrated inventory management

Accurate, real-time inventory tracking was critical for preventing stockouts, reducing food waste, and maintaining cost efficiency.

Cost-based pricing

Food and beverage businesses struggled to accurately calculate product pricing based on ingredient costs. Manual calculations were time-consuming and prone to errors, impacting profitability and price consistency.

Multi-branch management

Ensuring consistency in performance, inventory, and customer experience across multiple branches was essential to avoid data discrepancies and operational inefficiencies.

Actionable business insights

The platform needed to provide insights into customer behavior, staff performance, and operational efficiency to enable data-driven decisions that enhance service and optimize staffing.

The Solution

Stepmedia Software meticulously designed and developed the GoF&B platform to address these challenges, incorporating innovative solutions tailored to the food and beverage industry.

Unified POS system

The GoF&B platform features a fully integrated POS system synchronizing real-time sales, inventory, and customer data across multiple outlets. This ensures accurate inventory management and enhances operational transparency while reducing errors.

Easy online ordering builder

The platform features an intuitive website builder that allows businesses to design customizable ordering websites. Real-time inventory updates ensure accurate stock visibility for customers, enhancing their ordering experience.

Efficient order processing

GoF&B automates dine-in, takeaway, and delivery workflows, routing orders directly to the kitchen or relevant staff. This reduces manual errors, speeds up service, and enhances the customer experience with real-time order tracking.

Integrated inventory management

The platform provides real-time tracking and automated alerts for low stock, helping businesses avoid shortages or overstocking. Supplier integration further streamlines restocking, ensuring operational efficiency.

Cost-based pricing integration

Stepmedia Software integrated a pricing tool into GoF&B that calculates product prices based on ingredient costs. Businesses can input ingredient quantities, costs, and recipe details, and the system automatically determines the total cost and recommended price. This ensures accurate pricing and consistent profit margins and eliminates manual errors, saving time and effort.

Managing branches

GoF&B centralizes branch operations, synchronizing data across all locations. With uniform pricing and inventory controls, businesses can ensure consistency while accessing detailed branch-specific and consolidated reports for better decision-making.

Actionable business insights

Stepmedia incorporated advanced analytics into GoF&B, providing insights into customer behavior, sales trends, and staff performance. These insights help businesses optimize service quality, staffing, and overall profitability.

The Result

GoF&B has transformed operations for over 1,200 businesses worldwide. Inventory accuracy improved by 30%, reducing food waste by 20% and cutting costs.

The GoF&B founder expressed immense satisfaction with the platform’s ability to support businesses of all sizes, ensuring consistent performance and promoting sustainable growth.

As a trusted partner in the food and beverage industry, GoF&B delivers innovative, customer-focused solutions that drive efficiency and success.

Tech Stack

Front-end: React Native (JS), React Native (TS), ReactJS, Java Native, JavaScript, HTML, SCSS

Back-end: C#, .NET Core, EF Core, WEB API, RESTful

Database: SQL, realm, LINQ

Architectural Pattern: CQRS

Infrastructure: Azure Cloud, FPT Cloud, AWS, Jenkins

Cache: RabbitMQ, Redis

Mail Provider: Elastic Email

UI Kit: Antd Design

Text Editor: FROALA

Third-parties: ZNS, Cloud Messaging (Push Notification), Authentication (Phone OTP), Crashlytics, Performance, Google Cloud, Google API Services, Google Analytics (GA4), Facebook Pixel, Payment, PayPal, MOMO, mPOS, Ahamove, Grab Express, Zalo, eSMS

A Scalable Platform for Omnichannel Commerce

Client Name: GoSELL

Project Name: GoSELL E-commerce Platform

GoSELL is an all-in-one platform designed for multi-channel retail and e-commerce businesses, offering an integrated solution that includes POS, CRM, inventory management, and analytics tools.

Serving markets like Vietnam, the U.S., Canada, and Europe, GoSELL has become the preferred choice for over 3,500 businesses worldwide.
GoSELL empowers businesses to streamline operations, increase sales, and deliver exceptional customer experiences. Its scalability, seamless integration of online and offline channels, and ease of use make it a go-to platform for global retail success.

The Challenge

Initially, GoSELL sought to develop a unified platform to enhance business operations across both online and offline channels, but it encountered several significant challenges:

User-friendly website builder
GoSELL required a powerful, user-friendly website builder that enabled businesses to effortlessly create and fully customize their online stores without any technical expertise.


Integrated marketing tools
The platform required a suite of marketing tools to manage campaigns, track customer behavior, and gather insights, eliminating the need for third-party solutions.


Unified POS system
Integration of a POS system was needed to synchronize sales, inventory, and customer data across all channels.


CRM integration
GoSELL required an integrated CRM system to track and manage customer relationships, eliminating the need for external CRM software.


Multi-channel synchronization
Real-time synchronization across sales channels was necessary for accurate inventory management and consistent customer interaction.


Scalability and stability
GoSELL’s platform infrastructure had to support rapid growth and maintain performance during peak sales.

The Solution

Stepmedia Software developed GoSELL as a robust, scalable platform designed to address the diverse needs of multi-channel retail businesses. GoSELL seamlessly integrates essential tools to help businesses optimize their operations and improve overall performance:

User-friendly website builder
GoSELL offers an intuitive drag-and-drop website builder, enabling businesses to create fully customizable online stores without technical expertise.


It comes with pre-designed templates and ensures fast, secure, and responsive websites optimized for various devices.


Integrated marketing suite
GoSELL features a powerful suite of tools to manage campaigns, track customer behavior, and gather actionable insights. This eliminates the need for third-party solutions, reduces operational costs, and helps businesses execute personalized marketing strategies.


Features like email marketing, social media management, and targeted advertising tools enable businesses to reach their desired audience effectively.


POS system integration
Stepmedia Software integrated a robust POS system, synchronizing sales, inventory, and customer data across online and offline channels.


This synchronization ensures accurate inventory management, consistent pricing, and unified customer data across all touchpoints.


Embedded CRM tools
GoSELL includes built-in CRM tools for tracking customer interactions, building loyalty programs, and analyzing data on the same platform, eliminating external CRM needs.


Features like customer segmentation, personalized communication tools, and automated marketing campaigns enable businesses to engage customers effectively.


Multi-channel synchronization
Real-time synchronization was implemented across sales channels, providing businesses with a centralized dashboard to manage their operations seamlessly.
This unified strategy simplifies multi-channel selling and ensures a consistent brand experience for customers.


Cloud-based scalability
Leveraging cloud infrastructure, GoSELL effortlessly scales to meet the demands of growing businesses, ensuring consistent performance during peak periods and steady growth.


GoSELL efficiently handles increased traffic and transaction volumes without encountering any performance issues.

The Result

GoSELL is a powerful platform trusted by over 3,500 businesses worldwide, driving over $200 million in annual sales. With its seamless integration, businesses experience up to 30% fewer operational errors and a 40% faster order processing time.


GoSELL’s scalability and advanced features help companies streamline operations, optimize performance, and succeed in today’s competitive multi-channel retail environment.

Tech Stack

GoSELL Dashboard: ReactJS, AntD, SASS, redux, TypeScript, axios, jest, webpack, babel

SSR (Store front page) – Server-side render

FE: Javascript, Rivet, mustacheJS, CSS, HTML

BE: Spring MVC + Thymeleaf

Service

Language: Java

Framework: Spring boot, JPA + hibernate

Distributed streaming system: Apache Kafka ( Debezium + apache Flink)

Search: Elastic Search

Database: Postgresql

NoSql: Redis

Frontend: reactJS, AntD, SASS, redux, TypeScript, axios, jest, webpack, babel

Mobile

  • Android

Androidx, Kotlin ktx, DataBinding, Retrofit, Okhttp3, Firebase (Realtime database, Messaging, Crashlytic, Google Analytic), LiveStream RTMP, Dagger, MPChart, Google ZXing, Glide, Libphonenumber, EventBus, Joda time, Shimmer loading, JUnit, Espresso, Android material, Flexbox, Kotlin navigation UI, Fastlane screen grab, Google-maps, Calligraphy, Autolinklibrary, WebSocket, FacebookSDK

  • iOS

UIKit, WebKit, Alamofire, Firebase (Realtime database, Messaging, Crashlytic, Google Analytic), LiveStream RTMP, WebSocket, Material, SDWebImage, SwiftEventBus, LFLiveKit, Charts, EasyPeasy, FacebookSDKGoogleSignIn, RxSwift, RxCocoa

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