How Much Does It Cost to Build an iOS App 2025?

Mobile apps are now at the heart of how people interact with brands, services, and everyday tools. Whether it’s ordering food, booking a ride, or tracking fitness, mobile apps have become essential. For businesses, launching an iOS app can be a smart move to reach Apple users and stay relevant in a competitive market. But before starting the process, one important question usually comes up: how much does it cost to build an iOS app?

Knowing how much it costs to build an iOS app isn’t just about the price tag—it’s about understanding what goes into the development process. From design and features to the team you hire, many factors can impact the overall budget. In this article, we’ll walk you through all the key elements that affect pricing, so you can plan effectively and make informed decisions from day one.

1. Factors influencing iOS app development costs

How much does it cost to build an iOS app depends on many variables. From the design to the backend infrastructure, every element impacts the overall pricing. Let’s break down the key iOS app development cost factors to help you understand where your money goes.

1.1. App complexity levels

The first major factor is how complex your app is. The more advanced it is, the more time and resources it will require.

• Simple apps: These include basic apps with limited features like a calculator or a note-taking app. Development is fast and costs are relatively low.
• Moderately complex apps: These apps offer more features such as user accounts, dashboards, or in-app payments. They require more effort and time.
• Highly complex apps: Apps like social networks, real-time chat, or ride-sharing platforms are on the high end. They include custom logic, data processing, and third-party integrations—making them the most expensive to build.

1.2. Design and user experience (UX)

The UI/UX design of an app plays a big role in both usability and pricing. A simple, clean design is cheaper. But if you want a fully customized interface that gives users a unique experience, it will cost more. Great design not only improves app performance but also boosts user retention.

1.3. Development team location and expertise

Another key factor is the developer hourly rates, which vary depending on where your team is based. Developers in North America or Western Europe tend to charge higher rates, while teams in Asia or Eastern Europe may offer more budget-friendly options.

Also, experience matters. Senior developers or agencies with a proven track record may charge more, but they often work faster and deliver better quality. When considering the cost to develop an iOS app, location and expertise should be high on your checklist.

1.4. Features and functionalities

The more features your app has, the higher the cost. Basic features like login or push notifications are standard. But if you need real-time chat, GPS, custom animations, or AI-based functions, your budget will need to expand. Always separate essential features from nice-to-haves to manage your budget wisely.

1.5. Backend infrastructure and API integrations

A powerful backend is essential for apps that deal with user data, payments, or third-party services. Setting up servers, databases, and cloud storage increases development time and cost. If your app requires API integrations, like linking with payment gateways or social media, it adds another layer of complexity—and expense.

In short, when asking how much does it cost to build an iOS app, consider the full picture. iOS app development pricing depends on what you want your app to do, how you want it to look, and who you hire to build it. Each decision shapes the final cost.

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2. Detailed cost breakdown

To truly answer how much does it cost to build an iOS app, we need to break down each stage of the development process. Every step—planning to launch—adds to the total cost. Understanding this helps you budget smartly and avoid surprises.

2.1. Planning and research

Before writing any code, there’s the groundwork. This stage includes market research, competitor analysis, and defining app requirements. It helps clarify your goals and target audience. Though it’s often overlooked, proper planning sets the foundation and can save time and money later.

2.2. Design phase

Once the idea is clear, the design process begins.

• Wireframing and prototyping: This step maps out your app’s structure. It gives you a visual guide of what the app will look like and how users will interact with it.
• UI/UX design considerations: A well-designed interface makes a big difference. Custom visuals, transitions, and user flows enhance the experience but increase costs. The more tailored the design, the more it can impact how much does it cost to build an app.

2.3. Development phase

Now it’s time to build.

• Front-end and back-end development: Front-end is what users see and interact with. Back-end handles databases, user accounts, servers, and more. Both are vital, especially for apps with real-time data, user logins, or cloud syncing.
• Integration of third-party services: Want payment gateways, maps, or chat functions? These features often require third-party tools, which may charge fees and increase development hours.

2.4. Testing and quality assurance

No app should go live without proper testing.

• Functional testing ensures everything works as expected.
• Performance testing checks speed and responsiveness.
• Security testing protects user data.

Spending time here can reduce bugs, crashes, and negative reviews later.

2.5. Deployment

Before your app reaches users, it must go through the App Store. This includes preparing app listings, adding screenshots, and meeting Apple’s strict guidelines.

• You’ll also need to enroll in the Apple Developer Program, which currently costs $99/year.
• App Store submission takes time and may involve revisions if Apple rejects your first attempt.

So, how much does it cost to build an iOS app? On average, the cost to develop an iOS app ranges from $20,000 for a basic app to over $150,000 for a high-end product. The average cost to develop an iPhone app depends on your app’s size, design, and required features. Simple apps cost less. Complex apps take more time and money.

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3. Post-development costs

Even after your app goes live, the journey isn’t over. When asking how much does it cost to build an iOS app, it’s important to consider the ongoing expenses too. These post-launch costs can impact your long-term budget and app success.

3.1. Maintenance and updates

Every app needs updates. Whether it’s fixing bugs, adding new features, or keeping up with Apple’s latest OS changes—maintenance is non-negotiable.

Regular updates help keep your app running smoothly and your users happy. Ignoring updates could lead to crashes, poor reviews, and lost users.

Typical app maintenance costs can range from 15% to 25% of the initial development cost per year. That means if your app cost $40,000 to build, you might spend $6,000–$10,000 annually just to keep it updated and working well.

3.2. Marketing and promotion

No matter how great your app is, users won’t find it without promotion. Marketing is often overlooked when thinking about how much does it cost to build an iOS app, but it’s just as crucial as development.

You’ll need a budget for:

• App Store Optimization (ASO)
• Paid ads (social media, Google, etc.)
• Influencer or PR campaigns
• Content creation (videos, blog posts, etc.)

Marketing costs vary, but a strong launch strategy can significantly boost downloads and user engagement. Setting aside a monthly or launch-specific budget helps you reach your audience effectively.

In short, building your app is just the beginning. To keep it alive and growing, you need to invest in ongoing updates and smart promotion.

4. How can Stepmedia Software guide you through mobile app development cost estimation?

If you’re still wondering how much does it cost to build an iOS app, Stepmedia Software can help make things clearer.

We know that estimating app costs can feel overwhelming—especially with so many variables involved. That’s why our team offers a simple, transparent way to calculate your budget based on your specific needs.

With our cost estimation service, you can:

• Get a custom quote based on your app idea
• Choose features and see how they impact pricing
• Understand where your money goes at every stage
• Compare development options and timelines

At Stepmedia Software, we combine technical know-how with real-world business insight. Whether you’re building a basic MVP or a fully-featured app, our experts guide you through the process—step by step.

So before you commit, let us help you plan smarter. Knowing how much does it cost to build an iOS app starts with having the right tools—and the right partner.

5. Conclusion

So, how much does it cost to build an iOS app? As we’ve seen, the answer depends on several factors—like app complexity, design, developer location, and post-launch needs.

From early planning and UI/UX design to testing, deployment, and app maintenance costs, every stage has its own price tag. Simple apps may cost around $20,000, while more complex ones can exceed $150,000. You’ll also need to budget for ongoing updates and marketing to keep your app competitive.

The key to smart budgeting is understanding what features you need, setting clear goals, and working with the right development team. Tools like Stepmedia Software’s cost estimator can also help you get a realistic picture of your expenses upfront. In short, building an iOS app is a big investment—but with the right planning, it can also bring big returns.